[BEER ADVERTISING] [CUSTER’S LAST STAND]. A rather remarkable full-color lithograph advertising item from the Anheuser-Busch Corporation, being a 42 ½ x 32 inch depiction of the Battle of the Little Big Horn, as Custer is surrounded Indians, in his last dying moments. Entitled “Custer’s Last Fight,” this large ad was based upon an idea that Adolphus Busch originally conceived in 1888, after seeing Cassilly Adams version of “Custer’s Last Fight,” that measured 16 feet 5 inches by 9 feet 6 inches, and that was painted on a wagon canvas for a traveling exhibit. Busch bought it and made a present of the painting to the 7th Calvary, and then proceeded to have the image duplicated for his advertising purposes. This lithograph is one of the plates pulled for that purpose, and depicts the apex of such advertising art. A few minor tears that go into the image, all carefully closed when applied to the larger heavy board backing. Wonderful display item. Fine condition.

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$2,000